To ensure KBS role as the main body on youth and sports development, KBS must specify the target group or customers that need the services. It will help KBS achieve the objectives and messages carry in a programme will reach the target group.
KBS target group made up of:
* All levels of people
* Youth aged 15 to 40 years [National Youth Development Policy]
* High Performance Sports Athletes [National Sports Council Act]
* Government Agencies
* Sports Organisations [Sports Development Act 1997]
* Youth Organisations